Anchoring and Adjustment Bias
What’s Anchoring bias? Anchoring bias occurs when people consider or rely too heavily on the first piece of information they receive about a situation when making a decision. Now all future decisions or estimates are now taken on the basis of this initial assumption or information. Anchoring is a case of suggestion. This is the word we use when someone causes us to see, hear, or feel something by merely bringing it to mind. This initial information not only influences people to make wrong decisions but due to this they also fail to adjust their estimates or decisions based on new or contradictory information. When we change our decisions on the basis of new information it’s called Adjustment. But still our